Bubblegum pop carries that name for several reasons (I presume).
Listening to such music should leave one a little dizzy (think sugar rush), and also with melodies and lyrics stuck in one’s head like barnacles (now there’s an ugly piece of imagery).
This second effort from NZ’s poppiest looped in my office all day yesterday. Yet when running home I was not haunted by any of the twelve tracks herein, but rather a chorus from their debut.
Me thinks the band has lost some of their mojo. The music has become over-orchestrated, with the vocals less breathy and up front in the mix. The pace has slowed somewhat. It doesn’t help that the guy in the band has started singing more. Despite his Jonathan Richman-like stylings (e.g.Record Store), it doesn’t quite gel with the layered sounds.
There are glimmers of gold. These Things Take Time is cute, as is the title track. But it could all be some much more…
File under: The bubble bursts (or at least deflates)